Stella Bazdani
Scientific results can only create impact if they reach the people who can understand, use, and build on them. Within MARMADE, Work Package 7 connects the project’s research with audiences and stakeholders beyond the consortium through communication, dissemination and exploitation.
As WP7 Leader, Stella Bazdani from ena Development Consultants coordinates these activities, helping ensure that MARMADE’s work and results reach the right people in a clear and meaningful way.
“WP7 is really about creating the bridge between the work happening within the consortium and the world outside it.”
Reaching different audiences requires different approaches. Researchers, industry stakeholders, policymakers, consumers and the wider public have different interests and information needs. MARMADE therefore uses a mix of channels and formats, including the project website, social media, newsletters, videos, interviews, infographics, events and scientific dissemination.
“There is no single communication approach that works for everyone, so our strategy starts with understanding who we want to reach and what information is relevant to them,” Stella says.
An important part of WP7 is also making complex scientific topics accessible beyond the research community, while keeping the meaning of the science accurate. At the same time, communication helps connect MARMADE’s results with people who may use them, creating opportunities for collaboration and supporting their future uptake.
“For us, communication is not simply about making MARMADE more visible. It is about helping people understand why the work matters.”
Together, communication, dissemination and exploitation help extend the reach of MARMADE’s research and strengthen its potential for impact beyond the project itself.
